{"product_id":"joico-blonde-life-violet-shampoo-300ml-salon-purple-shampoo-for-blonde-hair-toning-brass-neutralising-shampoo","title":"Joico Blonde Life Violet Shampoo 300ml","description":"\u003cp\u003eKeep your blonde looking cool and icy with Joico Blonde Life Violet Shampoo. Its rich formula quickly works into a thick lather, cleansing hair and lifting away dirt, build-up and impurities from root to tip.\u003c\/p\u003e\u003cp\u003ePowered by a potent blend of brass-neutralising violet pigments, the shampoo works to tone down unwanted yellow tones, keeping your colour looking true and fresh for longer between salon visits. It's also sulphate-free (no SLS\/SLES), gently yet effectively cleansing the hair without stripping strands of their essential moisture. Use two to three times a week to maintain bright, cool, icy blonde tones and a healthy-looking finish.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":58193678958937,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0818\/1746\/9273\/files\/JoicoBlondeLifeVioletShampoo300ml.jpg?v=1781953591","url":"https:\/\/whysocheap.co.uk\/products\/joico-blonde-life-violet-shampoo-300ml-salon-purple-shampoo-for-blonde-hair-toning-brass-neutralising-shampoo","provider":"whysocheap.co.uk","version":"1.0","type":"link"}